Growing the Profitability & Personality of Small Businesses

Through Coaching, Consulting, and Community

What Does That Mean?

We Found That Most Small Businesses Struggle With Two Main Things...

PROFITABILTY

ALL THINGS MONEY

You deserve a business that generates strong cash flow and sets you up for long-term financial freedom. While many small businesses struggle with consistent profitability, these challenges can be overcome by understanding your numbers and implementing systems that drive sustainable growth. With the right approach, your business can thrive and give you the freedom you’ve been working for.

PERSONALITY

ALL THINGS PEOPLE

Just like people, businesses have personalities. When your team reflects your core values, you create a culture where people want to stay and grow. Many businesses struggle due to weak hiring strategies or misaligned culture. But by investing in the right people and building a caring environment, you’ll retain talent and build a company people love being part of.

Who Are We?

A team of business experts that help small businesses grow.

Learn More About Our Team

What We Do

We guide small businesses to gain the clarity and confidence to grow what matters most: their profit and their people.

Why We Do It

Because we believe that when small businesses win, everyone wins. Small businesses sustain families, impact communities and drive our nation’s economy.

How We Do It

We combine expert consulting with personal coaching to help businesses identify challenges and opportunities, develop strategies, and deliver lasting results.

You Trained For Your Trade. Now Train For Your Business.

The HomePro Hub

Monthly subscription. Weekly support.

HomePro Hub is a flexible business growth platform built for home service business owners. Whether you're looking to learn at your own pace, grow with a coach by your side, or scale fast with hands-on support, there's a path for you.

Get weekly support designed for real-world results, with a focus on building your team, driving sales, and boosting profits.

Learn If The HomePro Hub Is Right For You

Workshops

Interactive workshops that dive deeper into Academy content, and develop actionable strategies.

Office Hours

Get personalized support from our team to address challenges and refine strategies for business growth.

Community

Connect, share wins, and gain valuable insights from other business owners.

Academy

Get quick, practical videos that teach you how to free up your time, build a team you trust, and finally feel confident with your numbers.

Resources

We provide tips, templates, and tools, that make it easier to run your business with confidence.

Hear Our CEO's Story

When I started my own HVAC company, I surrounded myself with great coaches, mentors and advisors. My goal was to grow, scale and sell my business. What I learned is that business isn’t easy but it doesn’t have to be hard. I know what it's like when everything falls on you, but it doesn’t have to. I found the key to success isn’t trying to do more, it about focusing on the things that only you

can do.

This means getting you out of the field and the technician mindset. When you make time to work “on” your business you can create
the structure, strategy, and growth plan that allows you to build a business that gets you the life you want. -Gwen Riley

Don't Just Take Our Word For It

Daniel - Home Services

NoviEdge is an incredible team of dynamic experts! They helped me thinking big picture about my business, looking at it from multiple perspectives and navigating unique business challenges.

The fact that they have been where I want to go is invaluable. Our company started last year and with the help of NoviEdge we just passed the million-dollar milestone!

Jyre - Moving Services

NoviEdge's program has been instrumental in the growth of my moving company. They excel at identifying problems, proposing real solutions, and the being hands on in the implementation.

We identified a need for a first full-time business manager, and she starts next week! In the first month, I have successfully transitioned my company from a job into a sustainable business.

Larry - Landscaping

In 2023, I had completed 18 years in business. I was very stressed out and my marriage and family were hurting. I was willing to make an investment in myself.This amazing team helped resuscitate life in me and my business! Now I’ve got hope I didn’t have before, goals I have made and a bunch of folks in my corner rooting for me. Best of all I am enjoying much less stress in my life which allows me to love and invest in the two most important people to me, my family!